Northline VIP Route Active

Early access with margin discipline

This experience is reserved for the mobile VIP email route. The page feels private, curated, and worth a larger basket before the public drop opens.

Route: https://shops.arjun.tv/shop?utm_source=email&utm_campaign=vip-drop Audience: VIP Repeat Buyer KPI: AOV lift
VIP Window 24-hour mobile early access before the general audience sees the collection.
Unlock Early Access Open Personalization
Bundle 01

Coat + Knit Pairing

Presented as the stylist's first-pick edit for loyal buyers shopping before public launch.

Bundle 02

Layering Capsule

Three-item look that trades markdown pressure for curation and exclusivity.

Trust Cue

Fit and Return Promise

Easy swaps, early fulfillment, and styling guidance to keep the larger cart feeling safe.